Monaco Tourism Reports Strong 2025 Growth as New Global Campaign Prepares to Launch

Monaco’s tourism sector has reported strong performance for 2025, with key hotel indicators showing continued growth despite global economic uncertainty.

According to figures presented during the annual tourism review held at the Monte-Carlo Bay Resort & Spa, hotel occupancy increased by 3%, average daily room rates rose by 6%, and revenue per available room grew by 11%.

Business tourism also expanded, increasing its share of overall activity by 3%, highlighting the importance of conferences and corporate events in Monaco’s tourism strategy.

During the event, Monaco authorities also unveiled a new international marketing campaign under the slogan “Monaco, Everything At Once,” which is set to launch globally in April 2026.

Officials emphasised that the strategy aims to strengthen Monaco’s global visibility while promoting its key strengths, including security, stability, and high-end experiences, alongside a growing focus on sustainable tourism.

The results confirm Monaco’s position as a leading global luxury destination and highlight the continued resilience and adaptability of its tourism sector.