14 April 2026 communication@sbm.mc

Monte-Carlo Société des Bains de Mer Reports Strong Q1 2026 Growth Driven by Luxury Tourism

Monte-Carlo Société des Bains de Mer

Press Release Details

Summary

Luxury tourism demand drives significant revenue growth across Monaco’s flagship hotels and resorts.

Monte-Carlo Société des Bains de Mer (SBM) has reported a strong first quarter in 2026, citing increased international travel and high demand for premium hospitality experiences.

Key properties including the Hôtel de Paris Monte-Carlo and Hôtel Hermitage Monte-Carlo saw high occupancy rates, particularly from European, Middle Eastern, and North American clientele.

The group also noted growth in its gaming and fine dining segments, reflecting Monaco’s continued appeal as a luxury destination.

SBM leadership emphasized ongoing investments in sustainability, digital transformation, and personalized guest experiences as part of its long-term growth strategy.

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